(Buffalo, NY) January 29, 2010 Consider this; 82% of trade show attendees in 2009 had the power to recommend or make a final purchase decision. Where else can a widget maker or service provider find an industry specific audience like this? Twitter? Facebook? Not likely.

Despite the hype of social media marketing, it can't easily facilitate the one-to-one relationship necessary for sales. It stands to reason that an old standby; the trade show, is still the hottest thing going and continues to be a more profitable and effective tool.

Local sales expert, Donald Hahn of Hahn Training and local trade show expert Francine Brooks of FB Displays and Designs couldn't agree more. "Trade shows are an important investment yet most corporations lack an integrated sales and marketing strategy." explains Hahn. From Brooks, "Trade shows are a unique medium for selling and communicating. No other marketing vehicle enables companies to establish and strengthen personal relationships with so many customers and prospects."

Hahn and Brooks will host a workshop to help local businesses capitalize on the revenue potential of trade shows. Francine will share best practices gained from over 15 years experience. Don will discuss a needs-focused sales strategy that concentrates on techniques to convert qualified leads into sales.

The exclusive 31 Club located in downtown Buffalo will host the event on February 17th at 4:30 PM complete with networking and hors d'oeuvres. For more details, please visit
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