Have you ever experienced difficulty keeping your sales pipeline continuously filled with qualified opportunities? What impact does that have on your sales team's productivity (time and expense) and probability to close business?

For executives in the IT industry, questions are everywhere. Solutions are not.

Have you ever experienced difficulty keeping your sales pipeline continuously filled with qualified
opportunities? If you are unable to generate a continuous flow of qualified leads, what impact does
that have on your sales team’s productivity (time and expense) and probability to close business? What
are the negative ramifications to your bottom line if the above mentioned activities are not executed
properly? Can you afford not to pay attention?

When it comes to growth and profitability, some questions can’t wait.
Technology businesses like yours face difficult sales and marketing issues every day. Those who wait
too long to implement solutions jeopardize profitability and business plan expectations. Wouldn’t it be
nice to have an repeatable, measurable process that can be implemented quickly, generate qualified
business development leads and that will assist with quantifying your marketing ROI?

Stop guessing. Get the facts on measuring your Marketing ROI.

Ready for a solution? Athena SWC, LLC focuses specifically on producing high volumes of qualified
leads for companies in the technology industry. We are well versed in the technology arena, as our
process originated in the business software and IT services environment. We have experience
marketing a number of IT solutions including:

■ Vertical ERP Software Systems
■ Medical Technology
■ Document Management and Imaging
■ Voice and Unified Communication Systems
■ Back up and Disaster Recovery Services
■ Managed IT Services
■ Various Microsoft and IBM centric hardware and software solutions

Athena also has vertical industry marketing experience including Manufacturing, Distribution,
Healthcare, Medical Device, Professional Services, Not-for-Profit, School Systems, Accounting, Finance,
Insurance, Custom Brokers, Transportation, Consumer Goods, Technology and Retail.

Athena SWC and InfoTech Niagara invites you and your management to evaluate our process during
a special one hour seminar event. You will be introduced to our Synchronized Relationship Acquisition
and Management (RAMP) Process. During this presentation you will experience:

■ A repeatable, scalable and measurable process
■ A solution designed to develop high volumes of qualified revenue opportunities
■ A process which increases prospect/customer intelligence and market awareness
■ The ability to nurture and manage on-going relationships with potential buyers
■ A way to measure financial return on your sales and marketing investments
■ All this without adding operating expense (personnel)
■ See how other local technology firms are leveraging and benefiting from this process

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